Harvinder Singh and Abhishek Sharma

Name of Scholar: Harvinder Singh and Abhishek Sharma
Brief About Scholar: Dr. Harvinder Singh has done his Ph.D. in Marketing from Chaudhary Charan Singh University and Masters of Business administration (MBA) from University of Pune, India. He is currently associate Professor at Mittal School of Business (MHRD NIRF India Rank 52, ACBSP USA, Accredited), Lovely Professional University, Phagwara Abhishek Sharma was born in Himachal Pradesh, India in 1993.He has done his Masters of Business Administration (MBA)and Masters of Commerce (M.com) from Himachal Pradesh University. He is currently a research scholar at Mittal School of Business (MHRD NIRF India Rank 52, ACBSP USA, Accredited), Lovely Professional University, Phagwara, Punjab (India).
Name of Institution: Lovely professional University, Jalandhar, Punjab, India,
Previous Research Papers: Customer loyalty and its antecedents: a conceptual framework understanding e-marketingâ€"optimization of resources, Rebranding-A Boon to Survive and Challenges of Internet of Things: Development and Application of Conceptual Framework