<strong>Name of Scholar: </strong>A. Aldrin Sridhar <br><strong>Brief About Scholar: </strong>Associate Professor, Department of Business Administration <br><strong>Name of Institution: </strong>M.A.M. College of Engineering and Technology, Trichy <br><strong>Previous Research Papers: </strong>A Study of Indian Apparel Market and Consumer Purchase Behaviours of Apparel among Management Students in Tiruchirappalli <br>
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