<strong>Name of Scholar: </strong>Aldrin Sridhar A<br><strong>Brief About Scholar: </strong>Associate Professor, Department of Business Administration<br><strong>Name of Institution: </strong>M.A.M. College of Engineering and Technology, Trichy<br><strong>Previous Research Papers: </strong>A Study of the Indian Apparel Market and the Consumer Purchase Behaviour of Apparel Among Management Students in Tiruchirappalli<br>
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