Dr. Somabhusana Janakiballav Mishra , Prof Debasish Rout, Vamsikrushna Divakala

<strong>Name of Scholar: </strong>Dr. Somabhusana Janakiballav Mishra , Prof Debasish Rout, Vamsikrushna Divakala<br><strong>Brief About Scholar: </strong>Dr. Somabhusana Janakiballav Mishra is an Assistant professor, Quantitative Techniques and Operations area, Amity Global Business School, Bhubaneswar. An M.Com ,MBA and PhD from Utkal University, has 15 years of experience in academics. He has published in several international journals and conferences. His research interest are in the field of marketing research, banking and operations.

Prof Debasish Rout is an experienced (14 years )Assistant Professor Of Operation Management & Marketing with a demonstrated history of working in the higher education industry. Skilled in Business Process Re-engineering, Operations Management, Customer Service, Total Quality Management (TQM), and Business Development. Member of Quality Council of India.

Vamsikrushna Divakala is a meritorious student in final semester with MBA(Operation & Marketing)<br><strong>Name of Institution: </strong>Amity Global Business School, HIG-15, BDA Gangadhar Meher Marg, Opposite Pal Heights, Jaydev Vihar, Bhubaneswar, Odisha- 751013<br><strong>Previous Research Papers: </strong>Dr S J Mishra:- 1. Rout,Debasish;Mishra, S.J.;Gupta,Rahul “ A Study On Perception of Mobile Phone User’s of Bhubaneswar Towards Chinese Mobile Phone’s Quality” â€" SSRG International Journal of Economics and Management Studies (SSRG-IJEMS) â€" Volume 7 Issue 3 â€" Mar 2020 - ISSN: 2393 - 9125, 2. Mishra, S.J.; Mohanty, M.; Sahoo, S.C., “Impact of celebrity endorsement on buying decision: A study in Bhubaneswar”-International Journal of Research in Computer Application and Management â€" Vol.7- October 2017- ISSN 2231-1009, Prof Debasish Rout:- 1. AN EMPIRICAL ANALYSIS OF “AGE AND BRAND PREFERENCE OF DIFFERENT KINDS OF SOFT DRINKS IN BHUBANESWAR, ODISHA.” JOURNAL OF INNOVATIVE PROFESSIONAL SCIENCE & IT, ISSN 2348-6619, Vol-4, Issue-2, July 2017. 2. “The Role of Digital Technology in Retailing”. Debasish Rout & Dr Arvind Kumar Jain, ASIAN JOURNAL OF BUSINESS AND ECONOMICS. Vol 2, No.2.3 Quarter III 2012, ISSN: 2231-3699<br>