VINAY KUMAR, Dr. VINAY KUMAR YADAV, Ms. ANUMITA AGARWAL

<strong>Name of Scholar: </strong>VINAY KUMAR, Dr. VINAY KUMAR YADAV, Ms. ANUMITA AGARWAL<br><strong>Brief About Scholar: </strong>1. Vinay Kumar is and MBA final year student who has worked on this academic research paper for his final year project submission. He is a competent scholar and has worked sincerely for the paper.
2, Dr. Vinay Kumar Yadav is currently working as an Assistant professor in Humanities and Management Science Department. He is Ph.D (Marketing) from Lucknow university. He is IIMA alumnus as he has done his FDPM from there. He has also qualified UGC NET-JRF. He has industry as well as good academic experience. He is a teacher of Marketing Management, Service marketing, Digital marketing, Consumer Behaviour etc. He has guided almost 24 students till date in their academic projects. He is a person of excellence in research and he keeps publishing papers in national and international level journals.
3. Ms. Anumita Agarwal is an Assistant Professor in Humanities and Management Science Department, Madan Mohan MalaviyaUniversity of Technology, Gorakhpur. She is an MBA gold medallist (2017) from MMMUT, Gorakhpur with Marketing and HR as her dual specialisation. She is a B.Tech IT graduate, passed in the year 2015. She holds interest in areas of Service Marketing, Sales Management, Retail Management, Enterprise Resource Planning and also General Management. She has 3 years of teaching experience. She has been author of more than 15 research papers presented in different national and international conferences and few of them also published in UGC listed or peer reviewed journals. She has guided almost 18 students for their academics projects. She is also member of few of Management Associations working at International level.<br><strong>Name of Institution: </strong>HUMANITIES AND MANAGEMENT SCIENCE DEPARTMENT, MADAN MOHAN MALAVIYA UNIVERSITY OF TECHNOLOGY, GORAKHPUR<br><strong>Previous Research Papers: </strong>1.Dr. Vinay Kumar Yadav on title “Assessing Marketing Strategies Dimensions for Small Firms in Uttar Pradesh” in International Journal of Business and Management Invention(IJBMI),UGC Indexed,Vol.7,Issue 9 Ver3,2018 ISSN 2319-8028 <br>