Deny Danar Rahayu, S.E., M.Si.

<strong>Name of Scholar: </strong>Deny Danar Rahayu, S.E., M.Si.<br><strong>Brief About Scholar: </strong>This study aims to analyze the effect of Brand Image, Brand Trust, Customer Satisfaction on Brand Loyalty, Customer Satisfaction, and Brand Loyalty through Customer Satisfaction on low-cost carrier airlines in Pekanbaru. The sample in this study are consumers who have used flight services of low-cost carrier airlines in Pekanbaru. The data used in this study were interviews and questionnaires with the number of representative samples. The method of analysis used in this study was the path analysis.
This study indicates that airlines have not been fully able to provide satisfactory services to customers. Thus, this should be taken into consideration. This study revealed that from all items analyzed, it was shown that Brand Image and Brand Trust toward Customer Satisfaction and Brand Loyalty in terms of service and brands are able to provide a commitment to customers as well as being able to provide services that can meet customer needs. This study shed a light that Brand Image and Brand Trust have a positive effect on Customer Satisfaction and Brand Loyalty.
<br><strong>Name of Institution: </strong>University of Riau, Pekanbaru, Indonesia<br><strong>Previous Research Papers: </strong>N/A<br>