Kamaliah, Aunurrafiq, Nurul Badriyah

Name of Scholar: Kamaliah, Aunurrafiq, Nurul Badriyah
Brief About Scholar: This study aims to determine whether perceived usefulness, perceived ease of use, perceived cost, social influence, perceived trustworthiness, perceived privacy and perceived security affect the students' intention in using mobile commerce in accounting department of Riau University. The population in this study were undergraduate students in Accounting Department of Riau University. The sampling method was done using convenience sampling techniques. This study used primary data obtained from questionnaires.The data analysis model in this study used Multiple Regression Analysis approach.The results of this study prove that the perceived usefulness, perceived ease of use, perceived cost, social influence, perceived trustworthiness, perceived privacy and perceived security significantly influence on the students’ intention in using mobile commerce.
Name of Institution: university of riau
Previous Research Papers: n/a