Balachandran Sarangan

<strong>Name of Scholar: </strong>Balachandran Sarangan<br><strong>Brief About Scholar: </strong>Lecturer (Probationary)<br><strong>Name of Institution: </strong>Trincomalee Campus, Eastern University, Sri Lanka<br><strong>Previous Research Papers: </strong>01/2020- Celebrity Endorsement and Undergraduates’ Purchasing Behavior. European Journal of Business & Social Sciences. Volume 08, Issue 01, January 2020. 04/2019- The Impact of Television Adevrtisment on Consumer Buying Decision. European Journal of Business & Social Sciences. Volume 07, Issue 04, April 2019. 12/2018 -The Impact of Engagement with Brands in Social Media Marketing through Facebook Fan Pages on the Brand Equity for Licensed Domestic Commercial Banks in Sri Lanka. Journal for Studies in Management and Planning. Volume 04, Issue 12, December 2018. 04/2016 - A Study on Service Attribute Factors Affecting Customer Satisfaction and Loyalty: Government Commercial Banks in Batticaloa District. International Journal of Research. Volume 3, Issue 8, April 2016. 04/2016 - A Study on Service Attribute Factors Affecting Customer Satisfaction and Loyalty: Private Commercial Banks in Batticaloa District. International Journal of Research. Volume 3, Issue 8, April 2016. 04/2016 - Study on Incorporating the Expectations of Domestic Tourists into Sri Lankan Hotels with Special Reference to Ceylon Hotels Corporation. Journal for Studies in Management and Planning. Volume 2, Issue 4 April/2016. 02/2016 - The Level of Celebrity Endorsement through Television Advertisements. International Journal of Research. Volume 3 , Issue 4, February/2016. 01/2016 - The Impact of Celebrity Endorsement through Television Advertisements on Intrinsic Motivation of Purchase Intention. International Journal of Engineering Research and General Science. Volume 4, Issue 1, 2016. 06/2014 - The Impact of Engagement with Social Media Marketing on Brand Awareness. Indian Journal of Research in Management, Business and Social Sciences. Volume 2, Issue 2 June/2014.<br>