Bitto Benny

<strong>Name of Scholar: </strong>Bitto Benny<br><strong>Brief About Scholar: </strong>Mr Bitto Benny is currently a PhD Scholar in Commerce at CHRIST (Deemed to be University), Bangalore. He has successfully completed his MPhil from CHRIST (Deemed to be University) in 2020 and his area of study revolved around Online Marketing. Mr Bitto has completed his MCom from CHRIST (Deemed to be University) and his BCom from Marian College (Autonomous), Kuttikanam, Kerala. He is also a Reviewer for the Indian Citation Indexed Journal, Asian Journal of Management, and he possesses strong research acumen, having published his research works in Scopus Indexed and UGC Listed Journals. He has also presented his studies in International Conferences and Seminars. Mr Bitto has attended numerous Workshops and Trainings on Academics and Research, having developed a sound and indepth knowledge on Research Tools and Techniques. Prior to his present role at Rajagiri, Mr Bitto was associated with the Department of Commerce and Student Welfare Office (SWO), CHRIST (Deemed to be University) having organized many International and National Level Conferences, Fests and other events, all of which directed towards the holistic development of the University and the students<br><strong>Name of Institution: </strong>Rajagiri College of Social Sciences<br><strong>Previous Research Papers: </strong>“Measuring the relationship between market price and per share value: A case study” Finance India (Scopus Indexed Journal) March 2021. “A study on the tax awareness and planning measures adopted by the salaried class in Bangalore city” Asian Journal of Management (ICI Indexed) March 2018. “Barriers that are and that can be faced by the current and potential Entrepreneurs” Asian Journal of Management (ICI Indexed) May 2018. “Consumer wakefulness on standardization of victuals” The research journal of social sciences September 2018. “Educational Unemployment among youth with special reference to Bangalore City” International Journal of Research Culture Society October 2017. “Impact of User Interface on Purchase Intentions” Finance India (Scopus Indexed Journal) On Going<br>