The Effect of Knowledge, Entrepreneurship Motives and The Society’s Culture in Increasing the Women Micro Business Performance in Pelalawan Regency, Riau Province, Indonesia

<strong>Name of Scholar: </strong>The Effect of Knowledge, Entrepreneurship Motives and The Society’s Culture in Increasing the Women Micro Business Performance in Pelalawan Regency, Riau Province, Indonesia<br><strong>Brief About Scholar: </strong>This study aimed to know the Effect of Knowledge Management, Entrepreneurship Motives, and the Society’s Culture on Woman Micro Business Performance in Pelalawan Regency. The research was done on Woman Micro Business in Pelalawan Regency, Riau Province, Indonesia, used survey approach which used questionnaire instrument as the research primary data. The population of the research was the entrepreneurs of Woman Micro Business in Pelalawan Regency who joined training. There were 121 entrepreneurs who spread in five (5) districts. Some findings on this study as following, (1) Business performance cannot be said that it was very well performed. (2) Business management knowledge of the entrepreneurs was still low. Market knowledge, production aspect, distribution, promotion and relationship building, financial management, and technology usage were still far from the expectation. (3) The entrepreneurship motive was still low. (4) Thepeople’s loyalty to the entrepreneur’s products was still low. This research is expected to be useful for the entrepreneurs to manage their business by using the knowledge management possessed, entrepreneurship motives, and their culture to improve the people’s economy, develop the woman micro business to strengthen the family’s economy, and make solutions to decrease the poverty rate.<br><strong>Name of Institution: </strong>University of Riau <br><strong>Previous Research Papers: </strong>NA<br>